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Here are Eight Reasons to use Direct Mail
1: It works when you don`t - Come rain or shine the mail arrives every day.
2: It leverages your efforts - direct mail simultaneously presents your best sales pitch to thousands of people.
3: It allows you to target with precision - Unlike advertising direct mail lets you pinpoint your customers.
4: You get an immediate response - Within 1-2 weeks of mailing 80% of your results will be known to you.
5: It`s easy to track your return on investment by coding your mail pieces
6: It`s relatively inexpensive - With postal costs from just 21p it`s amazing what you can get into an envelope.
7: It gives you the best chance of attracting the personal attention of your prospective target.
8: It`s something you can touch and feel, It hangs around; it`s not made of electrons that can be easily deleted.
All the above reasons make direct mail a very powerful marketing medium that, if handled correctly, will give a very high return on your marketing budget.
