One of the benefits of working with websites for so long is that at AGI we have seen the transition and expansion of internet marketing technology in stages. We have not had to look at the web as the one big mysterious complex system that exists today. AGI have been involved in driving traffic to websites since around 1997 when we where using white text on white backgrounds and repeating keywords hundreds of times on a page. M.D. Damon Segal sits on Global Marketing Network`s advisory
council specialising in internet marketing as well as writing articles
for online publications.
SEO - Search Engine Optimisation
We have an in depth knowledge of both SEO strategy and technology. AGI has a partnered for larger projects with some of the worlds largest SEO consultants working hand in hand to define and implement complex strategies that have achieved great success.
If your site is badly optimised it could cause your site`s search engine listings to be cancelled. It is important to remember that this area is getting more and more competitive and unless you choose to have your SEO done properly you may not achieve the results you are after. Finally SEO is most effective if it is carried out on a regular basis. At AGI we give detailed reports on a monthly basis that will identify a clear return on your investment.
Pay per click - Adword Advertising and Banner Placements
AGI have had their Google Adwords Pro Centre from Googles conception in 2003 and has managed many pay per click campaigns over the last 5 years. Read our articles on PPC on our Blog.
Once you have your website, what next? The most important factor is to drive traffic to your site. In addition to search engine optimisation, online advertising such as Google adwords or a Banner network provide a successful proven route for improving site traffic.
PPC Advertising (Google, MIVA, Yahoo, MSN)
Also known as Pay For Performance or Search Advertising. Pay Per Click advertising allows adverts to appear on the Results pages of certain Search Engines. The position of the adverts is decided by a bidding system with adverts ranking the most (a combination of cost, and click through) being positioned at the top of the page. Payment is then made at this rate every time someone clicks on the relevant advert link which connects them to the advertiser`s website.
Online PR
On-line PR is all about establishing both your brand and you as an authority in your area of business. By distributing optimised articles across the web, you can build effective links to your website, thereby increasing your search engine ranking position.
Our On-line PR Service is an effective method for link building. Regarding PR there are two methods we employ; the creation and distribution of online press releases and the distribution online of expert articles which will help brand your business as a major player within your industry.
We can provide keyword research, copywriting, article optimisation and distribution of these articles and press releases.
AGI work directly with you, your marketing team or your offline PR agency. Whatever your requirements, we`ll help you develop an effective strategy that will enhance your brand and build optimised links to your website.
Viral Marketing
Viral Advertising/Marketing refers to the idea that people will pass on and share interesting and entertaining content; If you are looking to build awareness of a brand, product or a service this is an effective and often relatively low-cost solution.
These viral campaigns often take the form of funny video clips, or interactive Flash games, images, and text. The trick is coming up with content that people will want to pass on. AGI can produce great content for a viral and through AGI Photographics we are able to create excellent video clips.
Viral marketing is a technique that avoids the bad attitude towards spam mail as mails come from friends and colleagues and this keeps your brand showing in a positive light.
MassMail Service
This system allows us to send thousands of emails at the click of a button. We design good-looking emails that generate interest. Using advanced tracking we can quickly guage the mail results. Either email your own lists or we will purchase new lists for you.
Dependent on the mailing quantity we can break down emails to target specific demographics. We then test various subject lines and email content to see which performs the best. Using this information as well as a few other elements of collected data, we decide when, where and how to best email your message.
Because of the nature of these mailings, results are quickly observed. Emails go directly to your target`s desktop. They do not have to pass reception, PAs or the challenging envelope opening and you will see which offers are favoured and how many emails were opened.
Traditional Advertising
Having established ourselves in 1989 AGI is still involved in traditional marketing and advertising so we can also drive traffic via, printed material, print advertising, out door advertising etc.
Call us if you want to know. 020 8385 5050