Search Engine Marketing and SEO Services Blog from London Based Agency AGI
Headed up by Damon Segal Internet Marketing Specialist and Advisory Concil member of Global Marketing Network
OCTOBER - 2008
Online PR - Get the web talking about you
Online PR is not only a great strategy for driving more qualified traffic to your website. Placing press releases and articles on the web also helps increase visibility and search engine rankings by forming high-quality inbound links to your website.
There are many online press release hubs. The leader in online news and press release distribution is PRWeb.com, and others include free-press-release.com, prlog.org, marketwire.com and webwire.com.
The trick to a successful online press release is making the release newsworthy. Although some newswire services are automated, most are picked up by real people so you need to make sure that you are providing the media with something genuinely interesting about your organisation, product or service.
Remember: It’s got to be something that interests them – not you! Beware of telling them something that produces a “so what?” reaction.
Make sure you have a grabbing headline that hooks the reader by outlining the story and make them want to read on. Try to keep headlines under 80 characters as it will be displayed as the title tag in a search engine and if it’s too long it won’t be effective.
The first paragraph must contain the most important information, told in as exciting or intriguing a way as possible. People’s time is short, and if you can’t capture their interest in the first 15 to 20 words they will move to another page.
So if you’ve got a good point to make, start with it!
“XYZ have just partnered with ABC, resulting in twice as many opportunities for you to make extra money.”
“XYZ’s fantastic new online service has seen a 300 per cent increase in revenue in just three months.”
“Consumers have hit the XYZ website in record numbers because of a new Adwords campaign.”
You get the idea? No one wants to hear about what you do or how wonderful you are, it just isn’t news. Make it personal and try to relate it to a real life story.
Once the first paragraph is as sharp as it can be, the next part of the press release should give the facts. Journalists are naturally sceptical people, so making wild claims and making your story sound too good to be true - even if it is true - is likely to get your article a fast track to the trash folder. Try to avoid exclamation marks – if something is outstanding, let it speak for itself.
See what is topical in the news and find a way to make your article associate with it – what journalists call the peg to hang it on. Make your verbs strong, your adjectives positive, and your sentences short and to the point. Try to engage the reader by being human, not a robot.
Keep away from technical words and acronyms. Remember that not all readers will be up to speed on your industry jargon. If I started throwing terms in like SEO, SMO, PPC, Meta Information, CTR or CPC the article will loose attention quickly. Keep your article understandable.
Once you have written the article go back and remove all the unnecessary words. By writing less, you will say more. The more concise the message, the more likely it is to be understood and remembered.
Press releases should be no longer than 300 words. If you’ve done a good job in whetting a journalist’s appetite for more you’ll soon get an email or a phone call from them.
Make sure at the end you include all possible means by which they can contact you: office or home phone, mobile, email, website. And at the end you can also include details about the company or person who the press release is about.
My 10 top tips
1. Make it newsworthy
2. Make the headline grabbing and under 80 characters
3. Make the first paragraph have your key information
4. Don’t just make it about you or your company, tell a real life story
5. Keep it factual
6. Don’t get too technical
7. Keep the press release to about 300 words
8. Keep it concise
9. Use engaging and active words
10. Remember your contact details at the end
To see how a professional does it, here is an example of a press release I wrote and below that how it looked after it had been rewritten by one of the UK’s top Journalists, the former Executive Editor of The Sun, Chris Roycroft-Davis:
It`s not all about bidding the most that`s wins at Pay Per Click as AGI proves
Avanta Management Ltd, a fast growing International Serviced Office Company has recently discovered that Google adwords is not just about bidding the highest price, after two years of managed campaigns by top UK internet marketing companies they turned to AGI and achieve an 80% increase in traffic for just 30% of there usual spend.
Anna Haslam, Marketing Manager for Avanta says, “we have worked with Damon Segal for years and he has always cast his expert eye over our internet marketing. After the last campaign Damon wanted to get his hands on our adwords campaign as he thought there was a different approach that would be more effective. After just a week we can see why. We have now have a more targeted campaign that has resulted in an 80% increase in traffic for just 30% of the cost. The net result of this was an increase of 60% in enquires! After spending a day with Damon on his Pay Per Click workshop “Google Adwords - Click, Click, Buy” we are now going to run this campaign in house with AGI taking an occasional look to make sure we are getting the best results. This alone will save us £10,000 in management fees.”
Damon Segal - Managing Director of AGI says “we have been working on the Googles Adword system since it’s inception in 2003. There really is so much you can do with Googles PPC that we find most campaigns barely scratch the surface. We are very pleased with the Avanta result and feel by being more strategic with the approach taken to setting up a campaign the better the results will be. In this economic downturn we understand how important every penny is to even the largest companies this is why we take a very targeted approach to make sure marketing budgets are spent carefully resulting in a maximum return. It’s not a case of cutting marketing budgets, it’s just a case of making sure that the spend is reaching the right people for the right cost.”
For additional information on Internet Marketing, contact Alison Segal or visit www.designerlondon.co.uk/page/blog.
About Action Graphic International Ltd. (AGI):
AGI is a Full Service Brand Agency with Damon Segal personally specialising in Internet Marketing. He is on the advisory council for Global Marketing Network, a fast growing competitor to the Chartered Institute of Marketing. Damon is also a fresh face on the Professional Speaker circuit and after nearly 15 years working on Internet Marketing enjoys sharing his knowledge on how to be successful online. To contact damon directly email Damon@agi.co.uk or look at his personal website http://www.damonsegal.co.uk
Contact:
Damon Segal
AGI, Kingsbridge House, Pinner, HA5 5LX
020 8385 5050
http://www.designerlondon.co.uk
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AS YOU CAN SEE THE ARTICLE BELOW IS PUNCHIER RIGHT FROM THE HEADLINE
80 PER CENT MORE GOOGLE CLICKS FOR 30 PER CENT OF THE COST
Proven success by internet marketing experts at AGI
COMPANIES can boost their Google Adwords traffic by 80 per cent for just 30 per cent of their normal spend, one of the UK’s leading internet marketing experts has proved.
Damon Segal, managing director of brand agency AGI, says most businesses just scratch the surface with their internet campaigns.
To make his point that Google Adwords is not just about bidding the highest price, Segal reworked a campaign being run by Avanta Management, a fast-growing international serviced office company.
Now they’re growing even faster - because Segal has increased the traffic to their website by 80 per cent in a week. And he has cut the cost of their campaign to 30 per cent of what they used to spend.
Avanta marketing manager Anna Haslam says:
“Damon has always cast his expert eye over our internet marketing. After the last campaign he wanted to get his hands on our Adwords because he was convinced there was a different approach that would be more effective. “
“After just a week we can see why. We have now have a more targeted campaign that has resulted in an 80 per cent increase in traffic for just 30 per cent of the cost.”
“The bottom line for us is that we’ve seen a 60 per cent increase in inquiries about our services.”
“After spending a day with Damon on his pay per click workshop ‘Google Adwords - Click, Click, Buy’ we’re now going to run this campaign in-house, with AGI taking an occasional look to make sure we are getting the best results. This alone will save us £10,000 in management fees.”
Segal has been working on the Google Adwords system since its inception in 2003. He says: “There really is so much you can do with Google Pay Per Click but I find most campaigns barely scratch the surface.
“Everyone at AGI is very pleased with the Avanta result because it proves that a more strategic approach when setting up a campaign will produce hugely better results.”
“In this economic downturn we understand how important every penny is to even the largest companies, so we take a very targeted approach to make sure marketing budgets are spent carefully - resulting in a maximum return.”
“It’s not about cutting marketing budgets, it’s about making sure the campaign is reaching the right people for the right cost.”
For additional information on internet marketing, contact Damon Segal or visit www.designerlondon.co.uk/page/blog
About Action Graphic International Ltd (AGI):
AGI is a full service brand agency with Damon Segal personally specialising in internet marketing. He is on the advisory council for Global Marketing Network, a fast growing competitor to the Chartered Institute of Marketing. Damon is also a fresh face on the professional speaker circuit and after nearly 15 years working on internet marketing enjoys sharing his knowledge on how to be successful online. To contact Damon directly email Damon@agi.co.uk or look at his personal website http://www.damonsegal.co.uk
Contact:
Damon Segal
AGI, Kingsbridge House, Pinner, HA5 5LX
020 8385 5050
http://www.designerlondon.co.uk
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Results of the PR Release
The press release went up to appearing on 50 links in Google in the first 2 days and after a week dropped to 32.
The release on www.free-press-release.com got the highest ranking in the results but was not picked up by any other new source, it also only got 11 views in the week.
Prlog.org managed a staggering 5 hits! That’s what you get for free. The only source that performed was PRweb and I have to say the reporting facility on PRweb is excellent. This is just a snippet of the information you can get.
Details of Full Reads
Access Method Volume %
Release was Read 631 65.7%
eBook Download 320 33.3%
Printer Friendly Version 9 0.9%
Total 960 100%
Details of Headline Impressions
Displayed thru RSS,
XML or other syndication 41856 68.8%
Displayed on a PRWeb Site 17136 28.2%
Requested by Pheedo Network 1536 2.5%
Displayed on 3rd party site v Javascript 202 0.3%
Requested by Topix Network 56 0.1%
Total 60799 100%
Summary:
Over 400 full page reads where achieved in the first day. Changes I would have made to this release would be to feature my company name in the headline as well as a better keyword phrase. As you can see the headline was shown over 60,000 times! So plainly you get what you pay for, this article was read for a cost to AGI of about 12p per read. Pretty good for proactive marketing on the web. Another PR hub worth looking at is marketwire.com.
PageRank how important is your website?
PR stands for Public Relations. It also stands for Proportional Representation. But in the world of internet marketing, PR means PageRank. And it is the key to successful exploitation of the internet.
So what is it and what does it do? First the technical bit:
The PageRank algorithm (a sequence of instructions, basically) was originally created at Stanford University by Larry Page hence it is called PageRank, or at least that’s what it says in The Google Story, by David Vise and Mark Malseed (2005).
What is it for?
Google assigns to your web page an importance in the form of a numeric representation (from 0 to 10), 10 being the highest value. There are not many PR10 sites, but here is a list of some of them from which you’ll see that a PR10 site is pretty important.
Adobe - http://www.adobe.com/
World Wide Web Consortium - http://www.w3.org/
Google Search http://www.google.com
National Science Foundation - http://www.nsf.gov
The White House - http://www.whitehouse.gov
US Government website - http://www.usa.gov/
So the real question is how does it work? Well in simple terms Google thinks that when one page links to another page, it is casting a "vote" for that other page. The more "votes" a page has, the more important the page.
What makes it more interesting is that not all "voters" are equal. The importance of the page that`s casting the vote determines how important the vote itself is. So the higher the PR of the page that`s casting the vote, the more that vote is worth to your page.
It’s a bit like The X Factor on TV: A vote from Simon Cowell carries a lot more weight in the music business than a vote from Cheryl Cole.
Below is a more technical explanation for those of you who are that way inclined. If you’re not, skip on a paragraph or two!
Mathematical PageRanks (out of 100) for a simple network
(PageRanks reported by Google are rescaled logarithmically). Page C has a higher PageRank than Page E, even though it has fewer links to it: the link it has is much higher valued.
A web surfer who chooses a random link on every page (but with 15% likelihood jumps to a random page on the whole web) is going to be on Page E for 8.1% of the time. (The 15% likelihood of jumping to an arbitrary page corresponds to a damping factor of 85%.) Without damping, all web surfers would eventually end up on Pages A, B, or C, and all other pages would have PageRank zero. Page A is assumed to link to all pages in the web, because it has no outgoing links.
Source: Wikaepedia
Welcome back to the non-tech world, dear readers.
Simply put, the more links a page has going out the less valuable those links become to the site they are linking to. So if you have one link going from a PageRank 3 page to your website that is a good link.
If you had a link to your site from a PageRank 8 page, but there are 100 other links from this page, you would be sharing the link value of that page with 100 other sites meaning the PR3 page would actually be a better vote for your site. Where as the more links you have coming into a page, the higher that page’s PageRank will become.
PageRank is also affected by the internal linking structure of your website. This works very much like the external links calculation above. Each internal page has a PageRank that can be used to vote for other pages on your website.
This is why contextual linking is so important, the more links to an internal page from other internal pages the better. For example:
FIG 1: All pages in this example would have the same PR
FIG 2: This example would give A the highest PR but B and C would be
weak as they are leaking PR with no internal linking to make it up
FIG 3: This linking example would give A a high PR with B the second
highest PR and C would end up being a weak PR page
So as you can see, link strategies can be quite complex. Another factor in this scenario is that the more pages you have on a site the more pages that can vote for other internal pages. So the more pages you have, the higher your site’s PageRank can become.
Outbound links from your page leak PageRank. There are a few ways of stopping this from happening. The best way is to use the rel=”nofollow” attribute e.g. link text. This will tell Google not to pass any of your page’s rank to the linked page.
Google will still actually follow the link and if the page it is linked to it in Google’s directory, it will still reindex the page. This attribute is commonly used on Blog sites to stop spam blogging (where people post blogs or entries on forums, guest books, wikis etc. with links to commercially promote their site and help generate additional PR for their site.)
In summary:
PageRank is Google`s way of deciding how important your website is. 0 is the lowest PageRank, while 10 is the highest. A higher PageRank can seriously affect your search engine position.
The more links from high PageRank pages your site has, the greater its importance in Google. The more links internally to your pages, the more important certain pages on your site will be.
JULY - 2008
How important is marketing?
We all know you usually only get what you pay for, but marketing often has an ambiguity that makes the cost versus Return On Investment a mystery.
People will happily (some less happily than others) pay for professional services like lawyers and accountants, knowing that one will keep them out of court and the other will keep more hard-earned cash in their pocket than the taxman`s!
But what does marketing achieve? Try asking someone whose pipeline of work is drying up, whose cash flow is starting to suffer and whose sales team are starting to moan.
The market place is crowded and it`s getting harder to find a USP (unique selling point, for those less into acronyms). The internet is giving people instant access to see what competitors offer, so selling has simply become harder.
But if marketing is done well and monitored carefully a clear return on investment can be shown. Why marketing returns should have this air of mystery about them is beyond me. The facts are all there...
For example, at my company AGI, (Action Graphic International), one of our clients has been running a Google Adwords campaign. After reviewing it, we found it had some fairly serious holes in it.
The client`s biggest mistake was omitting to use what are known as negative keywords, These little critters protect you from the masses of would be searchers who have no interest in what you do but will click on your advert just wondering why you turned up in their search.
Click... £1, Click... £1, Click... £1, and so on. Adding the negative keywords to this campaign and making the adverts a little more specific has increased the Click Through Rate (the measure of the people who see an advert and click on it), by more than 30 per cent, with a similar increase in the number of website visits that converted into business.
As a result, the average cost per click (Avg CPC) has now dropped by 10 per cent while the advert`s position on the page has jumped up a space, making it more noticeable!
However much you`re spending on a campaign, a 10 per cent drop in costs allied to a 30 per cent increase in potential business just has to be great news.
Businesses are tightening their belts at the moment so the most important thing to consider is not how much to cut your marketing budget back, but how best to spend it to hit the most targeted and focused customers possible.
Getting your message across in the most cost-effective manner while raising your conversion rate is the real trick and this requires some serious and expert help.
With digital marketing adding its own complex array of solutions to the already substantial assortment of traditional marketing methods, knowing which way to turn often requires a little more research and a lot more patience.
Google Adwords is a great tool, fast to set up, easy to budget and simple to monitor. But start a campaign rolling without professional help and you may be paying over the odds and blowing half your budget on traffic that is irrelevant.
For more on Google Adwords visit www.google.co.uk/adwords or for my top 10 tips and in-depth view, visit www.designerlondon.co.uk/google-adwords. Remember, if you`re hooked on internet, help is just a click away!
JULY - 2008
Getting your Keywords in edgeways.
Keywords? What exactly are keywords? "Words or concepts of great significance" is what my dictionary says. A common understanding for web optimisation is that keywords are the words that explain what your website is all about.
Keywords are placed in the title of a web page, in the code of the page and most importantly in the actual content of the page. Websites are looked at by search engine robots (small computer programs that index the content on your site to look for keywords). It`s what they find that ends up listed in a web search.
The first step in optimisation is working out what keywords you want to be found for. When optimising your website or carrying out Google Adword campaigns, picking the correct keywords is essential. There are some great keywords research tools on the web, like wordtracker.com.
These tools let you analyse what words are commonly searched for. Even though you thought people were searching for wall mounted wine racks - a great product you happen to sell - you probably didn`t realise the search traffic for hanging wine rack is actually 10 times greater! So if you optimise your keywords for wall mounted your website wont be picking up a mass of potential customers.
So pick the right keywords and get them researched - dont just guess. For a daily look at what the hottest keywords are you can visit http://www.google.com/trends/hottrends
If someone offers to optimise your website, asks you for the keywords but doesn`t come back to you with suggestions for most-searched keywords - be suspicious. Without the research you really just wont know the right keywords for your keywords.
One good trick is optimising keywords for misspellings, too. Common mistakes - for example, verucca being Googled as verruca - can generate great traffic opportunities. Another tip is make sure you have a high density of your keywords.
Keyword density reflects the number of times you feature your keywords or key phrases in the text on your web page. At AGI we optimise pages to a keyword density of between seven and ten per cent.
For example, if there are 100 words on a page, then a keyword density of 10 per cent will mean 10 of them are keywords. Its not quite that simple when you add in all the other factors on a web page, but that`s the basic principle of it.
Just so you know, this article includes the word keywords 20 times - which gives it a keyword density of 7.4 per cent. Google will love it!
JULY - 2008
Google Adwords, one click and its all over... NOT - PART 1
Google Adwords is not the trick pony many Pay Per Click managers would like us to think.
The main focus for Google Adwords is the PPC advertising that appear on the top and right side of a Google page and are labelled sponsored listings. Its the main revenue generator for Google and made almost £8billion in 2007.
Lets consider some of the basics.
The first thing to know is that just because you bid the highest price for your Google advert it doesnt mean youll get to the top of the heap - your position is based on your adverts ranking. This is worked out by multiplying your maximum cost per click by your adverts quality score. This is based on your click through rate (CTR), keywords, ad text and landing page. Make sure that these are all closely related. For example, if you have an advert for a wine rack make sure your keywords used in the adgroup all relate to wine racks, that your advert features those keywords and that your landing page is optimised for those keywords. Even the download speed of your landing page is now taken into account! If all these items are relevant not only do you get a great CTR but you get relevant traffic. CTR by the way is the percentage of people who see your advert impression and click on it (1,000 impressions, 50 clicks = 5% CTR). A good CTR varies according to your campaign but I consider a CTR between 1.5% and 5% to be a good average. This can be made up of individual keywords achieving 50% or 0.5%, so check the average overall.
What happens when you go beyond the basics?
Lots of advances have been made in Adwords since I opened my Adwords Pro Centre almost five years ago. We now have many tools to analyse the setup of accounts and keywords, such as the Google keyword tool https://Adwords.google.com/select/KeywordToolExternal and the Adwords preview tool which allow us to see how and where our adverts appear without it costing per click or counting asan impression. There are so many tools but the most important is the conversion tracking tool. With this we can actually measure the ROI of a campaign and quickly see the cost of acquiring each customer. Once you are using conversion tracking you can use the conversion optimiser, which will allow you to set a maximum cost you are willing to bid to acquire a customer. It uses historical information about your campaign and automatically sets your cost per click each time your advert appears. Then it uses the Google crystal ball to work out which clicks are likely to be most valuable - the crystal ball in this case being a complex algorithm based on your conversion history. This is great if you are running campaigns with lots of keywords and need to have each cost per click managed automatically.
In summary
Don`t think you have to guess to set up a campaign. Google gives you all the tools you need to run successful campaigns, you just need to learn how to use them. Also remember it`s not all about who`s got the most money - although that can help!
JULY - 2008
Google Adwords, one click and its all over... NOT - PART 2
Other things you can do with Google Adwords
Pay-per-action advertising: This is used on the Google content network, a large group of websites, email programs and blogs which have partnered with Google to display Adwords ads. You can bid to pay only if an action is fulfilled, be it a purchase, sign-up or completion of a desired process. You still compete to appear with cost-per-click and cost-per-thousand impression ads.
Cost-Per-Thousand advertising: This is known as CPM as M is the Roman numeral for 1,000. Its the means of fixing a price for an ad that appears on the content network per 1,000 times that advert appears. You will pay the same price for those 1,000 impressions whether you get 500 clicks or none. The bid price for the CPM will be factored into where your advert appears but Google will intelligently work out the minimum amount to charge in order to keep your ads position on that page.
Getting your adverts to appear
If you are running adverts on both Googles search page and its content network you can define a different bid rate for each area. So if you know you get more conversions through the content network you might want to raise the bid rate to increase your presence.
Adverts can also be shown in two ways: Standard delivery, which will make your advert appear at intervals throughout the day, and accelerated delivery, which will make your advert appear as often as possible until your budget runs out. So if you run a low budget you can get your advert to appear once every 1,000 searches throughout the day or every search until 10am for example.
You can geographically target your adverts and even schedule the times for the delivery of your adverts to ensure your budget is not being spent at times when no one is looking for your advert.
What are you missing still?
Well, Google has many areas in which to advertise other than the standard search results. You have Googles search partners. AOL, Compuserve, Ask and AT&T to mention a few. There are the content network partners: About, Lycos, NYTimes, Reed Business etc. Googles Gmail is also part of the content network as well as many individual websites signed up to the Google Adsense program.
Adverts that can appear on these networks contain quite a variety that goes beyond the standard four-line text adverts. You can place banner adverts of all sizes, video adverts and mobile adverts which can include a click to call link. You can also now place advert on Google maps so if you want to be found as the local Chinese takeaway or the closest tyre repair centre, Local Business Ads are great.
In summary
As you can see, just sticking a single bid price on a bunch of keywords is not going to give you the best ROI. At AGI we have improved clients campaigns by substantial amounts. We have increased inquiry rates by 200%, reduced cost per click by 40% and on one campaign we got the cost per acquisition down from £30 to £10!
So if you are setting up a campaign yourself, take advice, learn about it and cover the main bases - otherwise get a professional to do it and make sure your investment pays off.
Four more points to consider:
Is the keyword relevant to the landing page?
Does the advert feature the keyword?
Have you thought of the negative keywords (words you dont want an advert to appear for) ?
Is there a final page in a process to track the conversions?
Twitter for business, or so a little birdie said.
Does Twitter have a business application or is it just for social maniacs?!
Twitter is a social networking and micro-blogging site that allows users to post very short (140 characters) updates or messages. It has over a million registered users, although research shows that only about 200,000 are active on a monthly basis.
After signing up, my initial thought was this: Where is the marketing potential? The fact you can know what a complete stranger had for breakfast, lunch and dinner at first threw me.
After a while I started to think that the ability to find fellow Twitterers on a map and know exactly where they posted their last blog from was inviting trouble. In fact, I came to the conclusion that Twitter would be fantastic for stalkers!
But I decided to I look for the good in this, and found out who was already in the top 10 Twitters. At number one is the founder of Digg, Kevin Rose. At number two is Senator Barack Obama and at number nine an organisation you may have heard of - CNN. So if its good enough for them
Top Twitters are mainly by individuals but I started to think of some potential for business, and here are 10 ideas I came up with.
1. You run a nightclub and when Saturday night comes you find its looking a little quiet. So you post a Twitter to your followers (people who have subscribed to watch your Twitter) saying free first drink to any entries in the next hour. This would go out instantly to phones, PDAs and PCs, alerting your social network to the offer.
2. You are a school or community based organisation Twitter and you can quickly update parents about events and emergencies such as a closure or the late return of a school trip.
3. You subscribe to a music group or a professional speakers Twitter and want to stay up-to-date with appearances, dates and times.
4. You subscribe to a network of IT professionals and regularly Twitter problems to your network for fast advice and solutions on how to solve problems.
5. You run a recruitment or contractor business and need fast responses for requests to fast placements. e.g. you need five waiters tomorrow night for a last minute event or you need an emergency plumber to go to a call out.
6. A news-oriented business can post the latest news as it happens throughout the day or night.
7. You are working in collaboration on a global project and want to keep all parties up-to-date instantly with the projects status.
8. A major High Street retailer wants to update customers with daily offers, e.g. Boots could publish a Twitter each time they are doing a 3 for 2 offer or Asda could alert shoppers to in-store offers or links to special online shopping pages only available to Twitter followers.
9. A large corporate outsources a great deal of print and allows a group of printers to tender or bid for the work. These tenders can be placed on Twitter and then printers can give their best price to win the contracts.
10. Your professional consultant has a daily blog, but people need to visit your blog to read it. So you post the headlines on Twitter to alert your followers to the latest blog being posted.
It is really simple to start Twitter and simple to use, which is the real key. But its not my favourite social network tool, Id look to Facebook for that. But Twitter has potential and seems to be growing exponentially, so what have you got to lose?
Send me a Twitter and let me know how you get on.
www.Twitter.com/damonsegal